Why Natural Interaction?

We’re an independent UX agency in Bristol with one mission: to make it easy for you to grow your business through remarkable customer experiences driven by research, testing and Lean UX.

Our approach to UX differs from our competitors. We’re not traditional and we have strong opinions.

We’re flexible but only do stuff that adds value and not for the sake of it. Think of us as an extension of your team, working alongside you on everything from initial pitch to user research and project delivery. As a small team, it’ll be the same faces the whole way through, so no excuses for forgetting our names.

Our guiding principles

Involve users at every stage


Evidence beats assumptions

People over technology

Fail fast,
succeed faster

Be a partner
not a supplier

Bristol not London

A photo of Clifton Suspension Bridge in Bristol
The coolest city in Europe, the 8th fastest growing city in the UK, best for equality, best for starting a business and now crowned the UK’s smartest city; we love Bristol and are proud to call it our home.

Our office is slap bang in the middle of the city centre and in close proximity to Temple Meads train station meaning we can easily reach Birmingham, Cardiff, Exeter and London within a few hours.

There is also a great UX scene community here, bouncing ideas off one another and embracing user experience from every angle. Meetups take place regularly, including our own, UCD Bristol, which we co-organise with other local research-led businesses and there is an annual UX Conference held each July too.