1. Time is precious and we will not
We won't waste our client's time, we won't waste your customer's time and we won't waste our time. We always seek the most efficient path.
2. Innovation, but not for the sake of it.
We won't accept mediocrity and neither should you. "Everyone else does it that way" is an opportunity for someone to do it better.
3. We make complex tasks appear simple.
That doesn't mean what we do is easy. Every design decision is informed by research or data.
4. Transparency matters to us.
Our knowledge is your knowledge, we'll share all the evidence you need to make decisions.
5. We test our assumptions and yours.
We don't know everything. We want users to prove us wrong. We recognise that ego is a barrier to truly great design.
6. We don't want to be your supplier.
We want to be your partner and an extension of your team. If something isn't working, tell us and we'll make it right.
7. We don't build stuff.
We design, prototype and user test then we do a fantastic job handing over to people who do.
8. Our work is never done.
In a world where change is the only constant, to succeed you must evolve too. Our involvement doesn’t end at launch.