OUR TEAM

We’re a small team who deliver big results for ambitious clients.

We take into account every interaction your customers have with the organisation. Everything should feel simple, natural and consistent. Perhaps you’re wrestling to digitally transform an established automotive business? Maybe you work for a software startup aiming to find product/market fit? Are you running a succesful eCommerce business and just want to increase conversion?

Let’s achieve great things, together.

Adam Babajee-Pycroft
Adam Babajee-Pycroft
Managing Director (UX)
After a decade practicing UX, Adam will make sure you have the evidence to make decisions. He’s delivered commercially successful projects for brands ranging from the automotive industry to financial services and higher education. Before founding Natural Interaction, Adam spent 5.5 years at AXA, holding UX Design authority for the UK Life business. Adam’s strategic thinking will help balance commercial and user needs.
Dave Forber
Dave Forber
Technology Director
Dave has a degree in Pharmacology, composes classical music and spends his weekends fixing go-karts for his competitive karting kids. Yeah we know, but for some reason the combination works… He’s been building websites since 1999. Dave’s speciality is getting the best out of content management systems such as SDL Web and an advanced knowledge of Javascript.
Kenton Loffman
Kenton Loffman
UX Consultant
Kenton joined in 2016 after completing internships with TV & Media Production companies in Bristol and Perth. Kenton earned his degree in Film, Media and Cultural Studies at UWE which covered a variety of relevant modules including Research & Ethnography, Interaction Design and Video Production.
Adi Murphy
Adi Murphy
UX Consultant
Adi has been at the heart of the Natural Interaction team since joining us in 2013. Adi’s speciality is empathising with users and ensuring that our design doesn’t lose its humanity. She’s participated in interaction design and usability testing for clients including Jaguar, Consortium and Rolls-Royce.
David Crossland
David Crossland
UX Consultant
David recently joined our team after spending 10 years in operations roles with a variety of blue chip companies. He's already successfully participated in user research and prototyping projects for Solverboard and is keen to learn more.

Our partners

We believe that multi-disciplinary doesn’t necessarily mean multi-expertise. Working with specialist partners who share our values keeps us on our toes and gives us the benefit of their experience without descending into groupthink.

We keep a close network of specialist partner firms who share our values and jointly develop opportunities when it is right for our clients.

Phoenix Wharf The Pixel

WILL WE GET ON?

For us to get along, you’re probably going to be a little bit adventurous. We’re not talking reckless abandon here – we’re very nerdy when it comes to evidence, analytics and data. But to be a good match you’re going to have to be willing to throw out the old agency / client relationship rules and get creative about how we work on this together. You won’t be satisfied by mediocrity – you’ll be looking for something that makes your customers happy and gets them spending. We’ve worked with retailers, software startups and global automotive clients, but we’re not fussy – we just love having a problem to get our teeth into. If you have customers and want to interact with them better, chances are we can help.

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© 2017 Natural Interaction Ltd, all rights reserved.
Natural Interaction Ltd is registered in England and Wales, Company number 07301208, VAT Number: GB 125 8380 11
Registered Office: Natural Interaction Ltd, Unit 1.1 Paintworks, Bath Road, BRISTOL, BS4 3EH