UX strategy

Sun Tzu
Military Strategist

Strategy without tactics is the slowest route to victory,
tactics without strategy is the noise before defeat.


Just like Sun Tzu, we believe that strategy underpins success. When it comes to UX, our strategic approach differs from some of our competitors.

We’re not traditional and we have strong opinions. These, paired with evidence-based insights allow our clients to make brave decisions and drive their businesses forward with confidence.

Our four step process includes: 


B2B ecommerce

When it comes to user testing and design for B2B audiences we know what exactly we’re doing, having worked with big and small brands across the automotive, energy and education sectors to name a few.

Software & digital products

Whether you have a brand new product idea or an old piece of software which needs refreshing, we’ve got the experience to do it right.

Retail & leisure

It doesn’t matter how great the product or experience is that you’re selling, if your customers struggle to use your website, they will shop elsewhere.

Booking & tickets

People engage in booking journeys almost every day of the week; from small things like buying a cinema ticket on their phone to larger, considered purchases like flights or perhaps holiday accommodation.

Fred McGroarty
Product Director
‍Immersive Labs

Natural Interaction came to Immersive Labs highly recommended by our Head Of Design. Thankfully they’ve lived up to the hype.

Their initial research was extremely valuable in helping us understand how different audiences approach using our SAAS product. Since then, we’ve collaborated together on several agile projects to improve and optimise features. They feel like an extension of our team and we hope to continue our collaboration in future.


Get in touch

To find out more about how our UX services can help your business, contact Alex now.

Contact us