“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
-Sun Tsu, Ancient Chinese Military strategist
Just like Sun Tsu, we believe that strategy underpins success. When it comes to UX strategy, our approach differs from our competitors. We’re not traditional and we have strong opinions. These, paired with evidence-based insights allow our clients to make brave decisions and drive their businesses forward with confidence.

How we work

Project discovery

We’ll immerse ourselves into your business, listen to key stakeholders ideas and plans. Once we ‘get it’ from the inside out, can we plan the best path forward.

Product definition workshops

The best way for us to quickly understand the features, assumptions and expectations you have about your project and how these align with your overall objectives.

Analytics reviews

A deep dive into your existing data from surveys, analytics and more. These findings often tie in and advise our own work.

Stakeholder interviews

By understanding what each member of the senior team expects, we can be confident that we’re directing our work into the right areas to deliver the right outcomes.

Experience mapping

An exercise to map a users specific experience or journey (eg buying a product on a site). The finished thing gives a clear overview from all touchpoints and angles and can be very useful for future projects.

Natural Interaction came to Immersive Labs highly recommended by our Head Of Design. Thankfully they’ve lived up to the hype. Their initial research was extremely valuable in helping us understand how different audiences approach using our SAAS product. Since then, we’ve collaborated together on several agile projects to improve and optimise features. They feel like an extension of our team and we hope to continue our collaboration in future
Fred McGroarty
Director of Engineering & Product Owner
Immersive Labs

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