That’s better. Words that are easy to understand and make sense.
Whether it’s product descriptions, a new help section or refreshed microcopy, words can have a profound effect on how users perceive your product or website. In order to solve a problem holistically, we prefer to review and rewrite copy early on in the process so that it can be tested alongside any other design elements.
We understand that our clients absorb information in different ways and so, we can provide copy in google docs or in situ on wireframes and prototypes. It’ll be written in your tone of voice too, keeping it consistent across the site or platform.
Writing microcopy at the same time as we’re prototyping new site designs makes perfect sense because it allows us to marry the right tone of voice with the refreshed look and feel