UX design
for retail & leisure

It doesn’t matter how great the product or experience is that you’re selling, if your customers struggle to use your website, they will shop elsewhere.

Getting new and existing customers to interact and use your ecommerce site in the way you want them to involves more than just pretty designs. In a seriously competitive space, a great user experience can make a huge impact on your conversion and revenue.

Our combination of usability testing, qualitative and quantitative research will allow you to discover what does and doesn’t work on your existing ecommerce site or platform. Detailed, prioritised recommendations make it easy for us to design the changes which will ultimately place you ahead of your competitors.

What we can do

  • Help you understand the end to end customer journey
  • Improve profitability by helping customers self serve
  • Increase sales and average order value through user centred design
  • Define strategies around competitive edge
  • Optimise conversion rates

National Trust

A detailed and multi-faceted project to redesign the National Trust online shop whilst adhering to their strong brand identity.

We help clients with...

Melanie Stronach
Senior Graphic Designer, Cytoplan

Natural Interaction came highly recommended to us by our web development company. The team met our every request in a timely manner and the results really boosted our e-commerce site.

We will continue to work with Adam and the team as we roll out an updated version of our website to ensure the best user experience taking on board their advice and recommendations.


Increase your Ecommerce Conversion today

Get the book

Discover 21 ways to increase ecommerce conversion with this free eBook, written by Kathryn Davies, Head of User Research.

Our guiding principles

Involve users at every stage


Evidence beats assumptions

People over technology

Fail fast,
succeed faster

Be a partner
not a supplier

Time to talk?

To find out more about how our UX services can help your business, contact Alex now.

Contact us