Privacy Policy

We combine user-centred design thinking, agile and lean startup methodologies with pure pragmatism. We use rapid, remote-moderated research to give you the evidence to make decisions. We prototype designs so you can test them early, before investing in development.

Last updated: 22/5/2018

This privacy policy explains what will happen to any personal data that you provide us with your activity on our website. If you choose to do business with us, use of your personal data as part of our wider relationship will be covered by our standard Terms & Conditions, which are available on request.

Our bases for processing your data

Article 6 of the GDPR ("General Data Protection Regulation") defines your rights over our processing of your personal information. The GDPR requires us to declare which of six "lawful bases" we are relying on when we are processing your personal data: we operate on the basis of "consent" when sending marketing emails (you won't get sent a newsletter unless you have explicitly opted in to receive one) and we operate on the basis of "legitimate interest" when communicating with you in other ways (e.g. when responding to your enquiry).

Our Use of Google Analytics

We use Google Analytics to track how people use our website so that we can continually improve the service we provide. We use Google Analytics to monitor how our website is being used so we can make improvements. Our use of Google Analytics requires us to pass to Google your IP address (but no other information) - Google uses this information to prepare site usage reports for us, but Google may also share this information with other Google services. In particular, Google may use the data collected to contextualize and personalise advertising on its advertising network.

Our use of Hotjar

We use Google Analytics to track how people use our website so that we can continually improve the service we provide. We use Google Analytics to monitor how our website is being used so we can make improvements. Our use of Google Analytics requires us to pass to Google your IP address (bWe may use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites on the Hotjar website.

Our use of ActiveCampaign

We use ActiveCampaign as Customer Relationship Management software to keep track of your marketing preferences and our correspondence.

Personal Data You Share

By providing personal information such as your name and email address and phone number  via the forms on this website, you agree to us contacting you to respond, in line with the preferences you specify. Some forms on our website also include options to control your marketing preferences. We will always apply your most recent instruction, either specified using the forms or in an email. Every email we send you includes an unsubscribe

Transfer of Personal Data

From time to time we may pass personal data such as your name and email address to other services that we use to operate our business. However, your personal data will remain in the United Kingdom, or countries considered by United Kingdom law to have equivalent policies such as Jersey, Guersey, Switzerland, New Zealand and Canada. Companies based in the USA that have certified with the EU-US Privacy Shield programme are also considered to be permitted destinations by the United Kingdom (including GSuite, Dropbox, ActiveCampaign and Hotjar ).

Questions or Complaints

If you have any questions or concerns about how your data is processed, please contact us using the details on this website. If you’d like to understand more about your rights, take a look at the UK Information Commissioner’s Office website: https://ico.org.uk/concerns/.

Looking to increase conversion on your website?

Kathryn Davies, our Head of User Research has written an Ebook outlining 21 ways you can increase Ecommerce Conversion.  

Download our free Ebook
Download our free Ebook - 21 Ways to Increase Ecommerce Conversion

Let's talk

Whether you want to find out more about our user testing services, or have a specific project in mind, get in touch with Alex.
Email her on hello@naturalinteraction.com or call 0117 205 0605.

Natural Interaction will respond directly to your message, but we’d like to keep in touch afterwards to share things we think you may be interested in.

Thank you for getting in touch.

Our team will respond the same day before 3pm, otherwise we'll come back to you the next working day.
Oops! Something went wrong while submitting the form.

© 2018 Natural Interaction Ltd