User centred growth hacking

tree canopy

On July 16th 2017, Adam Babajee-Pycroft delivered a talk on ser centred Growth Hacking at a Natural Interaction sponsored SWUX event in Bristol. 

 

Synopsis

Do you turn a blind eye to what your (client’s) Digital Marketing team get up to in the name of conversion?

When’s the last time you checked the landing pages they were creating?

Is that free trial about giving users a chance to experiment with the product or creating a subscription roach motel?

We want the companies we work with to make money, but where’s the line between satisfying business needs and engaging in dark patterns?

In this talk, we’ll explore some techniques, tactics and tools to help encourage growth in a user-centred way.

Would you like to know more?

Adam is happy to give this talk again, please get in touch if you have an upcoming event.

We also run a regular free User-Centred Design meetup in Bristol: UCD BRS.

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