User centred growth hacking

July 19, 2017
 
by
 
Adam Babajee-Pycroft
,
 
Managing Director (UX)
 
, in
 
Strategy
tree canopy

On July 16th 2017, Adam Babajee-Pycroft delivered a talk on ser centred Growth Hacking at a Natural Interaction sponsored SWUX event in Bristol. 

 

Synopsis

Do you turn a blind eye to what your (client’s) Digital Marketing team get up to in the name of conversion?

When’s the last time you checked the landing pages they were creating?

Is that free trial about giving users a chance to experiment with the product or creating a subscription roach motel?

We want the companies we work with to make money, but where’s the line between satisfying business needs and engaging in dark patterns?

In this talk, we’ll explore some techniques, tactics and tools to help encourage growth in a user-centred way.

Would you like to know more?

Adam is happy to give this talk again, please get in touch if you have an upcoming event.

We also run a regular free User-Centred Design meetup in Bristol: UCD BRS.

Adam Babajee-Pycroft

Managing Director (UX)

Our founder Adam has over 13 years of experience in UX. He’s fuelled almost exclusively by coffee (using one of his seven coffee making devices),curry and heavy metal. Before founding Natural Interaction in 2010, Adam managed UX for AXA Life’s UK business. Since then, he’s worked with a range of clients across the automotive, eCommerce and tech startup sectors, delivering impressive results for brands including BMW, Mini, The Consortium and National Trust.

Get in touch

To find out more about how our UX services can help your business, contact Alex now.

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