UCD Bristol 9 - Chui Chui Tan on designing with global audiences in mind

August 1, 2018
Alex Ryder
Head of Content
, in
Talks & Events
UCD Bristol 9 - Chui Chui Tan on designing with global audiences in mind

We co-organise a monthly User Centred Design meetup called UCD Bristol (you guessed it... in Bristol). Each month we hold talks and workshops on topics relating to design and research across disciplines including everything from UX, graphic design, service design to 3D and more.

In June we welcomed Chui Chui Tan to the stage. She started her UX career 12 years ago, working with organisations such as Marriott, BBC, Google, Clarks and Asana, from initial research to design to develop multi-channel international strategies. She has founded Beyō Global, a consultancy which helps companies use market, user behavioural and cultural insights to design a better product and service for their customers (domestic and internationally). Chui Chui is also the author of the book International User Research, the UX Design editor at Smashing since 2013 and a regular international speaker. 

She talked about designing with global audiences in mind, teaching us that localisation means more than just translation. Take a look and if you find this talk interesting, why not consider joining us for our next event? 

Find out more and sign up on our UCD Bristol meet up page!


*Image was taken from Chui Chui's article on Business Leader Magazine. 

Alex Ryder

Head of Content

With 10 years marketing communications experience, Alex has worked both client and agency side for large international companies and small family run businesses alike. Here at Natural Interaction, she manages our marketing and PR. She enjoys to-do lists, project planning and copywriting and when she’s not working, she can always be found in the vicinity of food.

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