Adi Murphy: Hello Kenton, let's start with an easy question! How long have you worked for Natural Interaction?
Kenton Loffman: A year and a bit
AM: How would you describe your role to a child?
KL: I’d say “We make it easy to use websites”
AM: Strangest work-related experience? Either past or present role is fine
KL: I’m responsible for the demise of Woolworths. My first job was working Saturdays on the tills at Woolworths. Three weeks after I started the company went into recession. I assume it was something I did.
AM: So now we know the truth! Looking back a bit further, when you were little, what did you want to be when you grew up?
KL: I think I wanted to be a hippo
AM: Pick one meal to eat every meal for the rest of your life.
KL: Pasta, plus whatever goes on pasta.
AM: What’s the most recent app you downloaded on your phone?
KL: Burger King app. If you delete it and download it again it resets the vouchers. Keep it a secret.
AM: Now we know you’re a bit of a film buff so what’s your favourite film?
KL: Jurassic Park
AM: And your favourite line from it?
KL: Ah ah ah, You didn’t say the magic word
AM: And the worst film you can think of?
KL: The Hobbit films. You know the part where Bilbo says he feels like “butter scraped over too much bread” That's what The Hobbit films are. They’re too little substance stretched agonisingly across three bloated films. Plus the part where Legolas jumps on the falling stone blocks like a Super Mario game is just awful.
AM: If someone filmed a biopic about your life, what actor would play you?
KL: A fat Michael Cera or Jonah Hill
AM: And what would you call the film?
KL: “Why are you watching this?”
AM: And finally Kenton, if I gave you £10,000 right now what would you spend it on?
KL: I’d spend it all on motivational posters. Which I would then plaster over every available space in my flat
Adi has been at the heart of the Natural Interaction team since joining us in 2013. Adi’s speciality is empathising with users and ensuring that our design doesn’t lose its humanity. She’s participated in interaction design and usability testing for clients including Jaguar, Consortium and Rolls-Royce.