12 Questions for Adi Murphy, UX Consultant

December 17, 2018
Alex Ryder
Head of Sales and Marketing
, in
News & Events
Adi Murphy

Adi is usually the one asking the questions but today, we’ve turned the spotlight round to find out a bit more about her. She’s one of our UX consultants and has been with us for 5 years now, almost as long as Natural Interaction has been in existence!

Here’s what we found out:

Alex: So to honour the tradition of starting at the beginning, what gets you out of bed in the morning?

Adi: The pure panic caused by snoozing my alarm 6 times and then realising I have 45 minutes to get myself and two tiny versions of myself ready & out the door.

Alex: How long have you worked in UX?

Adi: I started working at Natural Interaction in early 2013 but was originally just doing admin stuff. I started doing UX stuff about a year later so just under 5 years now.

Alex: How would you describe your job to a child?

Adi: I’m a website dr. We look at the website for any obvious problems, run some tests to try and understand more about what’s going wrong and then come up with a cure.

Alex: Strangest work-related experience?

Adi:  I don’t know if this counts as a strange experience exactly, as it was more of a strange role over all… When I was in my teens I was happy to take any kind of job as long as it meant I had money in my pocket. I was enrolled with an agency and taking a lot of waitressing jobs (which I liked) and cleaning jobs (which I didn’t really like at all). So the agency offered me a role where I was supposedly cleaning in a factory. But it turned out that actually I wasn’t cleaning the factory but I was cleaning bathroom pods made by the factory that were then being shipped off to the London Olympic village. And by cleaning, they meant actually sanding down the grouting etc…. Needless to say I was terrible at it and only lasted a week!

Alex: If you could invite five famous or noted people (past or present) to dinner who would you choose?

Adi: William Shakespeare because he inspired so many others, Amelia Earhart so I could ask her about her disappearance and solve that mystery, Mikhail Gorbachev because I want to say thanks for ending the cold war, Einstein because, well, it’s Einstein and Johnny Depp because I’ve had the biggest crush on him forever.

Alex: If you could be any animal, what would it be and why?

Adi: I always liked the idea of being a lion or some kind of big cat when I was little, maybe because I’m a Leo?

Alex: What’s your biggest achievement to date, personal or professional?

Adi: Boring, generic answer here but definitely my daughters. I get that anyone can be a parent but they’re both growing up to be so kind, funny and interesting and I’m incredibly proud of them.

Alex: What TV show are you watching at the moment?

Adi: Currently on another rewatch of Grey’s Anatomy as a lot of the other programs I watch are on their winter break.

Alex: What has been your favourite project to work on at Natural Interaction?

Adi:  The National Trust shop - it turned out amazing, take a look!

Alex: What’s your favourite aspect of your role?

Adi: The variety and creativity

Alex: What advice would you give to your 18-year old self?

Adi: Drink plenty of water and find a good moisturiser. Oh, and stop dying your hair stupid colours.

Alex: What is your favourite website and why?

Adi: Does Spotify count? I know it’s more of an app but you can open it in the browser so surely that counts? It’s my favourite because I think the usability is good and it looks nice!

Alex: And finally, if I gave you £10,000 right now what would you spend it on?

Adi: I’d finish Christmas shopping then book a beach holiday somewhere hot and sunny to get away from the cold!

Alex Ryder

Head of Sales and Marketing

With 10+ years marketing communications experience, Alex has worked both client and agency side for large international companies and small family run businesses alike. Here at Natural Interaction, she manages our marketing and PR. She enjoys to-do lists, project planning and copywriting and when she’s not working, she can always be found in the vicinity of food.

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