12 questions for Elena Panarese, our Digital Product Designer

Whenever someone new joins the team, we let them settle in, make sure they return after that first weekend and then once we're sure they're going to stay, we send Adi in to pose 12 seemingly random questions to find out a little more about them! Today it's the turn of Elena Panarese. She joined us in May to double the capacity of our design team - much to Dave's relief!

So, without further ado, let's find out more about her...


Adi Murphy: So to honour the tradition of starting at the beginning, what gets you out of bed in the morning?

Elena Panarese: I’ve been lucky enough to be able to do what I enjoy the most both in my studies and at work, so that’s what motivates me, but on a more practical note, I can’t function properly until I’ve had a coffee.

AM: What did you want to be when you grew up?

EP: I think that like all children I probably changed my mind quite a lot when I was little, but I can remember wanting to be an archaeologist (when I was in my dinosaurs phase) and a Pokémon trainer (I still do).

AM: How did you end up being a designer?

EP: I’ve always been fascinated by art and technology and when I was little I used to spend hours and hours on my computer playing with Paint and Powerpoint (yeah, I know). Then I decided to study Graphic Design in high school and Communication Design at uni and I loved it, so here I am.

AM: How would you describe your job to a child?

EP: I make pretty and easy to use websites and apps.

AM: Most embarrassing work-related experience?

EP: It was more awkward than embarrassing (and quite funny in the end) but I had to make a digital painting of a penis for a colleague’s leaving card a month after I started there and I barely knew anyone.

AM: If you could live anywhere on this planet and take everything that you love with you, where would you choose to live?  

EP: Tough one, I feel like I’d have to travel a bit more to decide and considering that I already moved to another country, for now I’m happy where I am.

AM: What’s your biggest achievement to date, personal or professional?

EP: Managing to graduate while working full-time and with a project I’m very proud of (a digital service to support families with premature babies).

AM: What TV show are you watching at the moment?

EP: I’m watching Good Omens, the new episodes of Black Mirror are next on my list and I still have some episodes left to watch of Love, death + robots.

AM: Share a description of your favourite material object that you already own.

EP: I don’t know if I would say it’s my favourite object but I couldn’t live without my computer, I use it for everything: designing stuff (obviously), playing, watching stuff, video-calling my friends , looking for inspiration, buying stupid things and the list could go on and on...

AM: What advice would you give to your 18-year old self?

EP: Try, even if you think it won’t work, and believe in yourself.

AM: What is your favourite website and why?

EP: I don’t really have a favourite website but I’ve been reading more articles on Medium (although not as many as I should) and I think it’s a brilliant source of information and inspiration.

AM: And finally, if I gave you £10,000 right now what would you spend it on?  

EP: Travelling, I’ve got an incredibly long (mental) list of places I want to go to



Connect with Elena on LinkedIn to talk all things UX design.

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