We’re a small, specialist team delivering big results.

We’re innovative thinkers driven by a desire to transform and improve customer experiences whilst simultaneously increasing transactions, loyalty and profit for your business.

Adam Babajee-Pycroft, Managing Director UX

Adam Babajee-Pycroft

Managing Director (UX)

Our founder Adam has over 13 years of experience in UX. He’s fuelled almost exclusively by coffee (using one of his seven coffee making devices), curry and heavy metal.

Before founding Natural Interaction in 2010, Adam managed UX for AXA Life’s UK business. Since then, he’s worked with a range of clients across the automotive, eCommerce and tech startup sectors, delivering impressive results for brands including BMW, Mini, The Consortium and npower.

Kathryn Davies, Head of User Research

Kathryn Davies

Head of User Research

Since graduating from the University of Sheffield in 2007 with a 1st in Information Management, Kathryn has worked with customers and stakeholders in both a freelance and agency capacity in London, Bristol and Cardiff.

Her experience covers a variety of industries and clients, specialising in security systems for the government before moving into the commercial sector with clients such as Vodafone, Fullers, British Gas and National Rail.

Alex Ryder, Head of Sales & Marketing

Alex Ryder

Head of Sales & Marketing

With 10 years marketing communications experience, Alex has worked both client and agency side for large international companies and small family run businesses alike.

Here at Natural Interaction, she manages our marketing and PR. She enjoys to-do lists, project planning and copywriting and when she’s not working, she writes a food blog and hosts a podcast.

David Crossland, UX Manager

David Crossland

Research Delivery Manager

David joined our team in early 2017 after spending 10 years in operations within the financial services industry and a brief stint riding a Vespa through Tuscany (a tale for another day).

Since joining us, he’s proved instrumental to helping deliver user research and interaction design projects for National Trust, Picture House, CWE and Cytoplan. He works best whilst listening to music and can often be found in the corner of the office with his headphones on.

Adi Murphy, UX Consultant

Adi Murphy

UX Consultant

Adi has been a part of the Natural Interaction team for almost as long as Adam, having joined in 2013. She values the human aspect of UX and excels at empathising with users, perhaps because of her love of nature and skills as a mum of two.

She has worked on projects for clients as varied as npower, Jaguar, The Consortium and National Trust.

Kenton Loffman, UX Consultant

Kenton Loffman

UX Consultant

Keen oreo-eater (true fact) Kenton joined us 2016 after internships with TV & Media Production companies both here and Australia.

Before that, he studied Film, Media and Cultural Studies at UWE Bristol. He loves the variety and challenges of working in UX and gets involved in everything from wireframing to user test moderation and with a keen eye for detail, he also creates all of our videos and illustrates our very own character, Benton.

Adi Murphy, UX Consultant

David Parry

Senior Product Designer

Dave joined our team in late 2018 bringing with him an eye for detail and a methodical approach to design - perfect for software and complex products. His broad experience spans many different media, platforms and audiences.

He has a Masters in photography and started his career in marketing before moving to the dark side (design). Fortunately for us, he’s never looked back.

In his spare time he cycles, does yoga and loves to travel, having lived and worked in both Seoul, South Korea and Melbourne, Australia.

Kenton Loffman, UX Consultant

Elena Panarese

Product Designer

The newest member of our team, Elena joined us in spring 2019 from a local design agency.

She has both BA and Masters degrees in communication design from Politecnico di Milano in her home country of Italy and Cardiff University and also studied advertising design.

Her interest in how technology and design interact make her an excellent UX focused designer.  She also has experience of working on complex user journey and mapping design for varied clients.

Charlie Brock-Lowthian
Senior Project Manager
National Trust

Adam and his team from NI lead and managed a series of Lean UX sprints for us. In these, they delivered a fully user tested, feature rich prototype ready for development.

We made the choice of agency after an extensive RFI/RFP process where Natural Interaction and their associated agencies shone with their general helpfulness and understanding of the subject matter. We're very pleased with the progress.


Time to talk?

To find out more about how our UX services can help your business, contact Alex now.

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