Our Work

N.I's clients are businesses that are brave and embrace the new.  They are focused on the customers and know investing in them and going the extra mile to understand them and their needs pays out in the long run. They understand this is a continual process.
We combine user-centred design thinking, agile and lean startup methodologies with pure pragmatism. We use rapid, remote-moderated research to give you the evidence to make decisions. We prototype designs so you can test them early, before investing in development.

Case Study

BMW

N.I led 6 Lean UX sprints to redesign BMW's retailer websites. Helping co-design a solution with 150 UK dealerships putting users at the heart of the process

Visitor to lead conversions

+185%

Read our case study

Case Study

The Consortium

N.I redesigned The Consortium's market leading Ecommerce platform. The 5 Lean UX sprints incorporated several rounds of remote user research. This gave our client the evidence they needed to make decisions at every stage.

Sales conversions

+25%

Read our case study

npower

Online Account Management

This is the story of how we enhanced npower’s online account management service, getting the basics right as well as introducing new functionality leading to a 35% increase in mobile user satisfaction and a surge in activity.

Digital Products

npower

Online Account Management

+35%

Mobile user satisfaction

Digital Products

Case Study

npower

Sales Redesign

Natural Interaction collaborated with Big 6 energy company to apply retail ecommerce principals to their services to boost product cross-sales.

eCommerce

npower

Sales Redesign

+100%

Boiler care sales

eCommerce

Case Study

BMW

UK Retailer Websites

In a tale of spot-on research, early prototyping and usability testing, Natural Interaction led the UX efforts to redesign BMW's UK retailer websites, delighting clients and customers and increasing conversion.

Automotive

BMW

UK Retailer Websites

+185%

Lead generation

Automotive

Case Study

Consortium

Redesign

Tasked with revamping an ecommerce site to bring it up to date for the mobile world, Natural Interaction puts users firmly at the centre of the design process, kick-starting a 25% increase in conversion for a leading education supplier.

eCommerce

Consortium

Redesign

+25%

Sales conversions

eCommerce

Case Study

Foresight Factory

Product Design

N.I provided comprehensive Lean UX and discovery services on a redesign of Foresight Factory's global trends platform FF Online.

Digital Products

Foresight Factory

Product Design

+70%

Quicker to close sales

Digital Products

Case Study

Solverboard

Product Design

We helped Solverboard refocus and redesign their idea management software for an enterprise audience. This involved user testing, rapid prototyping and multiple iterations.

Digital Products

Solverboard

Product Design

Digital Products

Case Study

RNLI

LSAR

We helped RNLI and Positive design a better system for lifeboat crews to capture vital data after incidents to increase the number of lives they can save.

Digital Products

RNLI

LSAR

Digital Products

Case Study

Cytoplan

User Research

User research and usability testing of a supplements website to identify opportunities to improve the user experience and optimise conversion

eCommerce

Cytoplan

User Research

eCommerce

Case Study

MINI

UK Retailer Websites

A user-centred redesign of MINI's UK dealer websites. This included Discovery Workshops, rapid prototyping and remote user research.

Automotive

MINI

UK Retailer Websites

Automotive

Case Study

Rolls-Royce

Global Dealer Websites

Lean User Experience and rapid iteration to define and design a dealer website framework which could be deployed globally in multiple languages.

Automotive

Rolls-Royce

Global Dealer Websites

Automotive

Case Study

Jaguar

User Research & Information Architecture

We helped Jaguar better understand the most appropriate content to share with users of their national and dealer websites.

Automotive

Jaguar

User Research & Information Architecture

Automotive

Case Study

Calor

User Research

We conducted user research for Calor to help them identify opportunities to improve the order journey for their off-grid gass customers.

eCommerce

Calor

User Research

eCommerce

Case Study

meetonvc

Marketing Website

The brief was to deliver a website and a streamlined registration process for the launch of meetonvc, a video conferencing startup. The goal was to onboard new users as well as attracting resellers and investors.

Digital Products

meetonvc

Marketing Website

Digital Products

Case Study

Any questions?

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Registered Office: Natural Interaction Ltd, Unit 1.1 Paintworks, Bath Road, BRISTOL, BS4 3EH