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ECOMMERCE WEBSITE
REDESIGN PROJECTS

Your redesigned online shop should be more effective, not just prettier.
We combine user-centred design thinking, agile and lean startup methodologies with pure pragmatism. We use rapid, remote-moderated research to give you the evidence to make decisions. We prototype designs so you can test them early, before investing in development.

Design the right thing, faster by putting the user at the heart of the process.

Your user interface – the bit your website or software that users see and interact with - is crucial to creating a positive customer experience. You want it to look beautiful, of course, but it must also work beautifully too so that people can communicate what they want or get information easily and quickly.

Good user interface design can increase sales, improve customer satisfaction and reduce costs by making websites work better, structuring content and information so people can find it.

When we design user interfaces we start with lots of questions. How are people going to interact? Where have they come from? Where are they going? Will they understand how to use this?

Our user experience team answers these questions using prototypes, wireframes, sketching, task models and information architecture. We don’t just assume a website will work, we show you that it will before you build it. 

This approach gives you freedom to get creative and experiment with ideas. Frequent user testing along the way means you’ll know which ideas work before you launch. Every aspect of your site will meet the needs of your business and exceed the expectations of your customer.

Want to discuss your ecommerce redesign project? Send a Message

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Having completed the design phase of the project, we are incredibly pleased with the end result. The team worked collaboratively, using Slack as a communication channel to continuously discuss and iterate our design, and holding regular face-to-face catch-ups. The right balance was struck between innovating aspects of our customer journey and retaining consistency where we didn’t need change for the sake of it. We see Natural Interaction playing a pivotal future role as trusted partners to help us deliver our business strategy

Simon Hollingsworth

Marketing & e-Commerce Director
The Consortium

Introducing Lean UX

You’ve got great products, a unique service and a brilliant team. But if your customers can’t interact with all of that easily, it’s wasted. Confusing, dated websites, features that only half work – customers hate this stuff. At best, they’ll complain about it to other people. At worst, they’ll go elsewhere to avoid it.We don’t blame them. We hate having our time wasted too.

We call our way of working Lean UX. It means working quickly and responsively in a way that’s tailored to the project, using evidence and testing to get a product off the ground fast and efficiently.

Getting started

Once we've navigated the uncharted waters of procurement, signed contracts and you've paid your deposit, we won't just jump in and start telling you what your website should look like.

Instead, we work to understand your business, your staff and your users, assess existing systems, define ideas and turn them into testable hypotheses. Those hypotheses are throughly tested, once we begin the sprints.

What are sprints?

The concept of sprints – short loops of intense productivity and feedback - is key to how we work. This process slashes the time it takes to get feedback, both internally and from users. 

Thrashing out content structure and features, testing ideas, defining templates and finalising the look and feel of the product, all broken down into two-week sprints that make getting feedback faster.

We’re in regular contact with you through Sprint Demo workshops, held at our offices, your office or remotely, where we present user testing and design work and you decide what we tackle in the next sprint. 

The user, your customer or prospective customer is at the heart of this design process. Most sprints, we'll carry out some form of research activity, from cards sorts to usability testing. This ensures that you have the evidence you need to make decisions at every stage of the design process.

That sounds very fast, how do we stay in control? 

We’re in regular contact with you through Sprint Demo workshops, held at our offices, your office or remotely, where we present user testing and design work and you decide what we tackle in the next sprint. 

The user, your customer or prospective customer is at the heart of this design process. Most sprints, we'll carry out some form of research activity, from cards sorts to usability testing. This ensures that you have the evidence you need to make decisions at every stage of the design process.

What do you get up to during the sprints?

Wireframing

A wireframe is a blueprint of how your users experience your online shop. We use wireframes to look at how pages are laid out, how navigation works and your product categories are structured. It’s like drawing the outline of the thing we’re building before filling in the detail. Wireframes are quick to produce (much quicker than building the thing itself) so we can use them to work through and test loads of ideas before committing to the end design. It also allows us to experiment with how the same service or content might appear on different platforms, like mobile, tablet or desktop.

Rapid Prototyping

A prototype is a simulation of a finished thing that allows us to test whether underlying structures and assumptions actually work. In user interface designs, prototypes are usually interactive mock-ups of the final design that can be discussed or tested on users. Prototyping is a powerful process that highlights flaws and issues to be resolved before any coding starts. It can also deliver discoveries we hadn’t expected and lead to innovations beyond the initial brief. During prototyping, we can carry out regular usability testing to verify that people can use what we’ve designed, modifying it accordingly as we go.

Information Architecture

Information Architecture is about structuring information in a logical, easily understood way. Good information architecture helps people find products quickly. 

After carrying out a category and product audit, we'll work to structure your site logically. We may also test our assumptions with quantitative research methods such as tree testing or even put the structure entirely in the hands of your users with a card sort.

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Let’s talk about making it easy with exceptional UX.

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