Ecommerce Design & Optimisaiton

It doesn’t matter how great the product or experience is that you’re selling, if your customers struggle to use your website, they will shop elsewhere.

When it comes to user testing and design for business & consumer audiences we know exactly what we’re doing, having worked with big and small brands across the automotive, energy and education sectors to name a few.

Selling to consumers

Getting new and existing customers to interact and use your ecommerce site in the way you want them to involves more than just pretty designs. In a seriously competitive space, a great user experience can make a huge impact on your conversion and revenue.

Our combination of usability testing, qualitative and quantitative research will allow you to discover what does and doesn’t work on your existing ecommerce site or platform. Detailed, prioritised recommendations make it easy for us to design the changes which will ultimately place you ahead of your competitors.

What we can do

  • Help you understand the end to end customer journey
  • Improve profitability by helping customers self serve
  • Increase sales and average order value through user centred design
  • Define strategies around competitive edge
  • Optimise conversion rates

National Trust

A detailed and multi-faceted project to redesign the National Trust online shop whilst adhering to their strong brand identity.

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Increasing B2B conversion

There seems to be this idea that if you’re designing for business customers, you don’t really need to worry about usability, customer journeys or user satisfaction at all. That’s completely ridiculous.

Business users want to do the same things that consumer users do (after all, they’re consumers too) and so, we apply the same principles to the work we do for B2B commerce as we do for our B2C clients. We work in human-to-human UX.

What we can do

  • Help you understand the end to end customer journey
  • Apply consumer behaviour insights to a business audience
  • Understand and simplify complex user journeys
  • Define strategies around customer self service
  • Increase sales and average order value through user centred design
  • Define strategies around competitive edge
  • Optimise conversion rates
Melanie Stronach
Senior Graphic Designer, Cytoplan

Natural Interaction came highly recommended to us by our web development company. The team met our every request in a timely manner and the results really boosted our e-commerce site.

We will continue to work with Adam and the team as we roll out an updated version of our website to ensure the best user experience taking on board their advice and recommendations.

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Our guiding principles

Involve users at every stage

Reject
mediocrity

Evidence beats assumptions

People over technology

Fail fast,
succeed faster

Be a partner
not a supplier

Adam Babajee-Pycroft

Questions?

If you're considering starting a UX project, speak to Adam on 0117 205 0605 or

Contact us