Booking journey design is notoriously difficult to get right. There is alot to consider, from the look and feel to the wording, the way each stage flows into the next and the final payment process. Often, customer experience is an after-thought, or at worst, forgotten about. At a time when choice is almost limitless, getting it wrong can cost a business heavily.
We’ve worked on several booking journey projects with clients including Unite Students and BMW group, pairing research with iterative user centred design to give their customers the best experience possible.
A comprehensive discovery, user research and design project for one of the UK's largest suppliers of private student accommodation
Adam and his team at Natural Interaction undertook a key UX research project for Unite Students, under extremely tight deadlines.
Not only did they work at pace and guarantee to deliver on schedule, the quality of the research and comprehension of our business were both exceptional. We are very pleased with the output and the detailed level of insight gained. I would highly recommend Natural interaction and will certainly be using them again in the future.
Involve users at every stage
Evidence beats assumptions
People over technology
Be a partner
not a supplier