Booking & Ticketing Design

People engage in booking journeys almost every day of the week; from small things like buying a cinema ticket on their phone to larger, considered purchases like flights and holiday accommodation.

Booking journey design is notoriously difficult to get right. There is alot to consider, from the look and feel to the wording, the way each stage flows into the next and the final payment process. Often, customer experience is an after-thought, or at worst, forgotten about. At a time when choice is almost limitless, getting it wrong can cost a business heavily.

We’ve worked on several booking journey projects with clients including Unite Students and BMW group, pairing research with iterative user centred design to give their customers the best experience possible.

What we can do

  • Increase conversion by reducing dropout rates
  • Understand users needs holistically, covering pre, during and post booking
  • Ensure that content sets the right expectations, increasing satisfaction
  • Increase average order values
  • Understand what information users need to make a booking purchase

Unite Students

A comprehensive discovery, user research and design project for one of the UK's largest suppliers of private student accommodation

We help clients with...

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Understanding what your customers want is key to success. We can provide you with the insight and evidence needed to put your business ahead of the competition.

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Validating design ideas with users unlocks creativity by giving the confidence to be brave with design and deliver something which will perform, first time.

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A little bit of everything

Not sure where to start? From discovery to design delivery, we are here to help.

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We’ll help you define and achieve your goals from the outset with our user centred strategic services and focused thinking.

Geoff Meston, UX & Design Manager
Geoff Meston
UX & Design Manager
Unite Students

Adam and his team at Natural Interaction undertook a key UX research project for Unite Students, under extremely tight deadlines.

Not only did they work at pace and guarantee to deliver on schedule, the quality of the research and comprehension of our business were both exceptional. We are very pleased with the output and the detailed level of insight gained. I would highly recommend Natural interaction and will certainly be using them again in the future.


Our guiding principles

Involve users at every stage


Evidence beats assumptions

People over technology

Fail fast,
succeed faster

Be a partner
not a supplier

Time to talk?

To find out more about how our UX services can help your business, contact Alex now.

Contact us