There seems to be this idea that if you’re designing for business customers, you don’t really need to worry about usability, customer journeys or user satisfaction at all. That’s completely ridiculous.
Business users want to do the same things that consumer users do (after all, they’re consumers too) and so, we apply the same principles to the work we do for B2B commerce as we do for our B2C clients. We work in human-to-human UX.
The team worked in a hugely collaborative fashion, using Slack as a communication channel to continuously discuss and iterate our design and holding regular face to face catch ups.
The right balance was struck between innovating aspects of our customer journey and retaining consistency where we didn’t need change for the sake of it.
Understanding what your customers want is key to success. We can provide you with the insight and evidence needed to put your business ahead of the competition.
Validating design ideas with users unlocks creativity by giving the confidence to be brave with design and deliver something which will perform, first time.
Not sure where to start? From discovery to design delivery, we are here to help.
We’ll help you define and achieve your goals from the outset with our user centred strategic services and focused thinking.
Involve users at every stage
Evidence beats assumptions
People over technology
Be a partner
not a supplier