Adam Babajee-Pycroft

“Adam was my first hire when I built the Product function at Immersive Labs. Over four years, he was a key member of the team that helped Immersive become one of the most successful UK cyber companies. Adam has a wide range of talents that he brought to the company, all of which he combined to drive the user experience of the product forward. He helped launch multiple new products while maintaining a coherent enterprise platform. His talents include: His exceptional eye for design and branding, which helped Immersive transition from a more playful start-up style to an enterprise experience. His customer obsession, which meant that all decisions were grounded in data, giving us confidence to make changes and resulting in successful deliveries of customer outcomes. His ability to influence strategy and communicate at all levels of the organisation using a range of techniques. His agility and flexibility, which meant he continuously put the business first with the attitude that no job was too big or small for him. Over his time, he stepped into Product Management roles, Marketing publications, customer EBRs and end-to-end customer journey mapping work. His unparalleled work ethic and drive. Adam was in the engine room of everything that Immersive built in the last four years. His productivity and output are second to none. His team building and management skills. Adam can hire, develop and manage large teams of people. He has rapidly built up a talented UX team both through hiring top talent and developing juniors. I am incredibly grateful for Adam's contributions to Immersive Labs. He is a true asset to any organisation and I highly recommend him for any role.”

“I highly recommend Adam for his outstanding expertise in product design and user experience. Adam's passion for enhancing the user experience in every product is truly exceptional. We collaborated on several projects, including the implementation of a customer feedback workflow and mapping of the customer journey, where Adam's dedication and creativity were instrumental in achieving remarkable results. His ability to empathize with users and translate their needs into exceptional design solutions is truly impressive. Adam is a valuable asset to any business and team.”

“Adam is an exceptional leader who possesses a combination of skills that make him standout. His ability to lead and inspire his team is truly remarkable. Under his guidance, our experience design team consistently delivered outstanding results. His leadership style fosters creativity, collaboration, and innovation, creating an environment where everyone feels motivated to do their best work. When it comes to design, Adam has an innate talent for understanding user needs and translating them into elegant, user-friendly solutions. His attention to detail and commitment to delivering top-notch designs are second to none - something that truly empowered the team to own and drive the design of the product. Furthermore, his ability to align design initiatives with broader business objectives is a testament to his strategic acumen.”

“It’s not often you come across exceptional leaders like Adam. His drive to build world class products and teams is an inspiration, which is backed up by his wealth of expertise in user research and experience design. Any team would be lucky to be managed by Adam as he really cares about developing people professionally. I am grateful for having had the opportunity to grow and develop working with Adam. You need Adam leading your product and design teams, you can’t afford not to he’s that good!”

“Adams problem solving skills and attention to detail are exceptional. Always willing to share his extensive knowledge of UX and product strategy. Watching him build and lead a team of designers has been inspiring and something I will always remember. He has played a pivotal role in my career progression and for this I will be eternally grateful.”

“As the VP of Product Marketing, I had the pleasure of working with Adam for over a year at Immersive Labs. In addition to strong design skills and judgment, Adam was an exceptional partner to Marketing and the rest of the business across brand-building and truly understanding our customer journey.”

“In the last 3 years, Adam has worked very hard to build a knowledgeable and performance-driven team, which is now a fundamental part of Immersive Labs. Adam is a great UX leader and one of his many strengths is his ability to build strong relationships with stakeholders. He is an excellent communicator and has a talent for building good relationships with all the departments. His approach had a great influence on the evolution of the company development culture which now has research, customer feedback and accessibility at its core.”

“Adam built the Experience Design at Immersive Labs from the ground up. Adam has a knack for identifying talent. He has cultivated a team culture that encourages creativity, collaboration, and productivity. He’s a skilled communicator with a breadth of UX and design knowledge - he's always happy to jump on a call if you're stuck and need guidance. He invests significant time and effort developing strong relationships within the XD team and also with key stakeholders throughout the organisation. Under Adam's leadership, the XD team has achieved remarkable success. His attention to detail & willingness to put in the hard work played no small part in this.”

“Adam is an experienced UX leader and facilitator. I worked with Adam during my time at Immersive Labs. Adam established the Experience Design team, building a team of research and design practitioners and establishing processes to enable delivery of SaaS products within a rapid growth scale-up. Adam has a real depth and breadth of UX knowledge.”

“Adam supported us through multiple rounds of UX research to help us better understand our online consumer journey. He listened to our objectives and used his expertise to guide us to refine these in order to create beneficial output. Throughout the research he was communicative, providing relevant updates and information to multiple stakeholders. The resulting piece of insight has shaped our future thinking, has been used across the business and was delivered in a clear concise way. I would highly recommend working with Adam.”

“Adam is my go-to for user experience research and insight. Having worked for 3 of the big names in Automotive (BMW, MINI and Volvo), when a key digital project has needed a wider view of how users really experience our world, Adam and his colleagues have been my first port of call. I worked with Adam for the first time 5 years ago and his well rounded insight, combined with realistic and achievable suggestions helped form and continually improve the BMW Online Sales platform as well as UK Used Car Locator. Adam combines qualitative research, quantitative insight and his own wealth of knowledge to help drive any digital project forward. Adam's delivery and presentation style is always thought provoking, confident and convincing, with the weight of his research behind him. I have always been confident putting him in front of my key stakeholders. Adam is a great communicator and lives and breaths 'consumer first'. If your organisation/team/project is keen to put consumers at the heart of their digital roadmap, Adam will help you achieve it. I deliver better digital projects when Adam is a part of them. ”

“Working with Adam is an absolute pleasure. Adam combines pertinent UX insight and knowledge with pragmatism - understanding there is a balance to be struck between UX purism and commercial demands.”

“Adam and his team are excellent to work with. We worked together on a big research project and found them to be highly knowledgable, flexible and fast. ”

“I have worked with Adam on a number of occasions and enjoy his pragmatic, knowledgeable and professional approach to UX. Adam understands the challenges faced by digital businesses looking to improve their customer experience. By combining a research and practical, user focused approach Adam and his team are instrumental in delivering great user experiences across applications, websites and e-commerce platforms.”

“I have worked with Natural Interaction over the last few months on a key automotive Project. Throughout, Adam’s expertise, professionalism and ability to present insight in a clear and actionable way, has been of huge value. I would certainly recommend Adam and his team. ”

“I worked with Adam on an enterprise software project, a tough brief with complex requirements. Adam is passionate about everything digital and user experience (UX) which comes across in all of his work. He manages stakeholder groups extremely well and isn't afraid to challenge the client if he believes it is in their best interests. The team at Natural Interaction consistently deliver within tight delivery deadlines, and rightly put a lot of emphasis on user testing to ensure that the product delivered will not only meet business requirements but has proven data around customer adoption. I'd happily work with him again and would have no hesitation recommending.”

“Having worked with Adam on the creation of new retailer websites for the BMW Group, he led the planning and creative development team inspirationally and consistently challenged to achieve the best possible outcome for the client. I have no hesitation in recommending Adam as a customer / user experience specialist that strives for the best possible result.”

“Adam is one of the best UXers I've worked with. He understands that user experience is not just about making a site look pretty & work well, it's about ensuring that your website works hard to achieve your goals whether it be delivering on ROI, customer sign up, lead conversion or just improving the brand experience. What he does is not magic or gut feel, but a carefully applied science of testing & iterating work until he has total proof that the work he does for you achieves your objectives. He's also personable, friendly, has great credibility with clients and is totally passionate about improving user experience in every facet of life, not just the web. He's happy to work in all project management methods but LEAN UX is the process that gets the best results. There is no half-hearted efforts with Adam, he works hard every time to ensure that you get the best that he can possibly deliver and he makes practical suggestions and because he user tests his work, can give you a definitive answer. So, I wouldn't hesitate to work with Adam again (after 4 successful projects with him). He will be definitive, positive, give you results and make sure your projects generate as good an uplift as mine did (92% in the first month on lead improvement) and usually play good music while he's doing it. ”

“Adam and I have just finished a 2 month rapid prototyping project, which will be the basis for a new responsive website build for a premium car brand. Adam designed the UX from the ground up, passing wireframes through visual design and onto front-end build, which gave immediate feedback on what worked well and what needed refining as we could test the designs early on in the browser. Once we had a working prototype, Adam arranged a couple of rounds of usability testing, the feedback from which proved invaluable in bringing everything together into what has become a beautiful and intuitive interface. I'd happily recommend him for UX, he has the right balance between design and technical knowledge to make him stand out in his specialism, and would clearly add value to any project.”

“Robust thinking, clarity of execution and proof of concept/s. Pleasure to work with too.”

“Adam is passionate about user experience and he excels in all the areas needed to create awesome interfaces. He's managed large groups of stakeholders through delivering a quality product within tight delivery deadlines, he maintained stakeholder buy-in through several rounds of user testing to validate the design and to ensure that the product delivered was of the highest quality and proven by user testing, whilst also meeting the needs of the business. All in all an excellent UX consultant I'd love to work with again and would have no hesitation recommending.”

“Adam is a very knowledgeable and motivated UX professional. Having worked along side him for a year now, one thing that stands out is a clear passion for the work he has been undertaking. His knowledge of all things digital is quite remarkable and shows the time and energy he dedicates to his work.”

“Adam is an excellent user experience professional with an eye for detail. He has a wide knowledge of the UX, design, web, technology, and customer service industries which is implemented in a very pragmatic and goal-focused way. His communication skills are excellent, explaining problems, ideas and solutions to clients, customers and colleagues alike. It's been a pleasure to work with him.”

“Adam is a passionate, talented and motivated User Experience digital consultant. He is very knowledgeable about design, layout and user interaction to improve website performance. We worked together to improve conversion optimisation for online sales for npower residential direct to site and PPC landing pages. I would highly recommend his services.”

“Adam has been working within the Optimisation team in eCommerce. I am the programme manager and he has been working alongside my team on several very high profile projects. We find Adam to be flexible, approachable and a great advocate for his discipline and experience. He's adapted well to our methodolgies here and is not concerned with dealing with difficult stakeholders who sometimes have very differing opnions.”

“Adam was a key member of the Join 2011 web development team at the National Trust that I project managed. Adam provided the UX expertise - contributing extensively and delivering a first class result. I would recommend Adam to organisations requiring a knowledgeable and enthusiastic UX consultant.”

“Adam is an enthusiastic, energetic and imaginative problem solver with a real passion for being the best he can be in the fields of UX design and online development. I always placed great faith in Adam's ability to be up to speed with developments in the digital world and was never disappointed. I knew I could always rely upon him committing himself fully to meeting project deadlines and achieving high levels of quality in his delivery. Adam is a great asset to any digital development team.”

“Working with Adam was a breath of fresh air. Adam is apart from being very good at his job and knowing everything about user experience also very intelligent. Adam is detail focused, on time and open to change in brief and functionality. Working with Adam was fun, having someone like him in your team puts your work at a uber high level from the beginning which motivates the team around him to create and be better. Hire him!”

“I worked with Adam on the experience / IA phase of a project to rebuild an ITV site / CMS for mobile / tablet optimisation. His research, responsive design approach and technical understanding were superb. He also has a great understanding of business strategy and is brilliant in Client facing scenarios.”

“Have had the pleasure of working with Adam both at Axa and National Trust where he has consulted on Web User Experience and latterly Accessibility. He demonstrates a keen eye for value in his propositions which are always well researched, supported by fact and delivered with passion.”

“I worked with Adam for 9 months on various digital projects as a consultant developer at the National Trust. The team regarded Adam as a thought-leader on user interface design and we would often discuss the best way to implement various journeys on applications I was developing. I found that Adam's ideas were always well thought out and based on sound research which he would happily elaborate on if asked. I hope our paths cross again in the future and would welcome the opportunity to work together again on other projects.”

“I found Adam to be very knowledgeable, creative and passionate within his field. He is always willing to help and provides expert advice when needed as well as delivery of professional standard developments and solutions.”

“Adam is both passionate and very knowledgeable in User Experience and Accessibility. Keeps up to date with new technology, standards and can be relied on to deliver creative solutions. His involvement on a number of e-engagement projects at the National Trust has been very valuable.”

“Adam produced some great results for our first website. I would recommend him to anyone looking for a great web designer, be they from a large business, or a start-up.”

“As an expert in the fields of User Experience, Design and Development he always pushes a project to completion with a high level of professionalism and a strong focus on the end user. Being constantly on the look out for new technologies means he's always on top of his game when it comes to any software and web based interface design, development and user interaction.”

“Adam was key to the succesful development of an SEO strategy within Sun Life Direct which helped generate additional profit for the business. He also is a User Experience expert and was pivotal in a number of releases for the Web Enhancements programme which has generated real quantifiable improvements in the form of improved user journeys and online-generated sales. I would recommend Adam strongly on the basis of the work he has done for us and the behaviours he has demonstrated.”

“Adam and I briefly worked together on what I can only describe as a mammoth project: massive (business critical) deliverables and extremely short timeframes. During that period I found Adam to be extremely well-educated on complex digital specialisms, such as information architecture and web build. His ability to understand, translate and integrate complex web development requirements was recognisable from my first encounter with him. It would be safe to say that Adam is one of the strongest digital/technical specialists within AXA’s UK operation – his achievements for the business say it all.”